CfA

About the sectors

Marketing and Sales are actually two separate sectors, but are commonly linked together due to the overlapping nature of their functions and a perceived merging of responsibilities in many organisations and job roles.

The sectors are vitally important to both public and the private sector, with marketing of public sector work and sales of public sector products forming an important aspect of the sectors overall makeup, despite the common perception that marketing and sales is an exclusively private sector activity.

The size of the sectors is difficult to measure accurately, but it is estimated that there are some 2.5 million people involved in sales and related roles, although a number of these individuals will be in predominantly customer service related roles.

As with customer service, marketing and sales skills will play a vital role in the run up to the 2012 Olympics, with the need for skilled marketing and sales professionals becoming increasingly important.

National Occupational Standards

A number of suites of standards have been developed to cover marketing and sales related job functions. To view the standards please visit our marketing and sales standards page.

Qualifications

A wide range of both vocational and academic marketing and sales qualifications are available within the UK and internationally, including a number of NVQs/SVQS and Apprenticeships, as follows:

• NVQ/SVQ in Sales at levels 2 and 3
• NVQ/SVQ in Telesales at levels 2 and 3
• NVQ/SVQ in Marketing at levels 2, 3 and 4
• Apprenticeship in Marketing and Communications at levels 2 and 3
• Apprenticeship in Sales and Telesales at levels 2 and 3

Further details of these qualifications can be found on the qualifications pages.

Contact

For more information on Marketing and Sales work undertaken by CfA, please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or call on 020 7091 9620.