Marketing and Sales

Marketing

Filename	Size
MKT111 Map organisations within their current and future marketing environment.pdf	41.3 KB
MKT112 Obtain feedback from existing customers, suppliers and others.pdf	38.84 KB
MKT113 Identify and monitor competitors` marketing strategies and activities.pdf	40.56 KB
MKT121 Define the need for market research.pdf	36.97 KB
MKT123 Implement programmes to collect market research data.pdf	39.63 KB
MKT124 Collect market research data.pdf	37.57 KB
MKT125 Analyse market research data.pdf	37.04 KB
MKT126 Plan, manage and evaluate social marketing research programmes.pdf	48.72 KB
MKT127 Collect data on the knowledge, attitudes and behaviours of target groups.pdf	46.14 KB
MKT131 Evaluate and interpret findings and identify connections in complex data.pdf	37.24 KB
MKT132 Define the customer experience towards informing marketing strategy.pdf	40.71 KB
MKT133 Establish and understand potential market segments.pdf	39.29 KB
MKT134 Establish target market segments for products or services and evaluate their potential.pdf	40.19 KB
MKT135 Develop understanding of theories and evidence about what might influence the behaviour of target groups.pdf	49.62 KB
MKT136 Analyse, interpret and synthesise data and research findings to inform social marketing strategy.pdf	44.08 KB
MKT137 Develop and define segments within target groups.pdf	47 KB
MKT138 Develop propositions and test their potential to influence the behaviour of target groups.pdf	49.86 KB
MKT211 Develop an organisation`s marketing strategy.pdf	40.38 KB
MKT212 Develop a marketing oriented organisation.pdf	40.57 KB
MKT213 Demonstrate the value of marketing to the organisation.pdf	41.4 KB
MKT214 Identify and manage relationships with social marketing stakeholders.pdf	46.93 KB
MKT311 Develop marketing strategies and plans for products_services.pdf	40.85 KB
MKT312 Develop a marketing strategy for a major event.pdf	40.75 KB
MKT313 Determine selling priorities across a portfolio of products_services.pdf	41.48 KB
MKT314 Establish social marketing strategies and action plans.pdf	49.22 KB
MKT315 Evaluate and report on social marketing strategies.pdf	47.88 KB
MKT321 Establish requirements for products_services.pdf	38.75 KB
MKT322 Develop new products_services.pdf	39.47 KB
MKT323 Create and develop brand identity and characteristics.pdf	40.5 KB
MKT324 Develop and implement packaging requirements to fulfill marketing objectives.pdf	38.95 KB
MKT325 Develop and provide products to enable people and organisations to adopt and sustain beneficial behaviour.pdf	49.92 KB
MKT326 Develop and provide services to enable people and organisations to adopt and sustain beneficial behaviour.pdf	50.1 KB
MKT327 Manage social marketing programmes.pdf	48.11 KB
MKT331 Establish and maintain pricing policy for products_services.pdf	40.39 KB
MKT332 Design and implement price promotions.pdf	39.54 KB
MKT341 Develop a distribution strategy for products_services.pdf	40.33 KB
MKT342 Develop a marketing distribution plan.pdf	39.64 KB
MKT343 Implement a marketing distribution plan.pdf	39.08 KB
MKT344 Motivate distribution channel members.pdf	39.03 KB
MKT351 Develop a personal branding strategy and plan.pdf	39.16 KB
MKT352 Develop a branding strategy to support your social marketing strategy.pdf	47.58 KB
MKT411 Develop an understanding of the client.pdf	41.07 KB
MKT412 Develop a marketing communications strategy and plans for products_services.pdf	46.38 KB
MKT413 Manage communications for social marketing programmes.pdf	48.82 KB
MKT414 Manage complaints and criticism about social marketing programmes.pdf	42.36 KB
MKT421 Develop advertising strategy.pdf	41.3 KB
MKT422 Develop the creative product within advertising.pdf	39.39 KB
MKT423 Develop a media plan for advertising products_services.pdf	39.48 KB
MKT424 Develop an advertising campaign.pdf	39.93 KB
MKT425 Negotiate and buy media space.pdf	39.19 KB
MKT426 Evaluate advertising.pdf	39.38 KB
MKT431 Create a direct marketing strategy and outline plan.pdf	41.08 KB
MKT432 Develop direct marketing plans.pdf	41.07 KB
MKT433 Implement door-drop marketing campaigns.pdf	40.23 KB
MKT434 Market to customers using media-inserts.pdf	41.25 KB
MKT435 Implement a direct-mailing marketing programme.pdf	40.84 KB
MKT436 Develop and implement direct-response tools within advertising.pdf	39.77 KB
MKT437 Execute direct mailing processes.pdf	37.37 KB
MKT438 Market to target customers using digital_electronic media.pdf	41.21 KB
MKT439 Communicate using multiple digital marketing_ sales channels.pdf	40.98 KB
MKT441 Conceptualise, map and track the organisation`s role in society and business.pdf	40.38 KB
MKT442 Develop a communications strategy to manage the organisation`s corporate reputation.pdf	41.25 KB
MKT443 Build and manage stakeholder relationships.pdf	38.34 KB
MKT444 Co-ordinate communications functions and the dissemination of the organisation`s communications.pdf	39.63 KB
MKT445 Manage business and political relationships and lobby for influence.pdf	40.51 KB
MKT446 Manage financial public relations and investor relations.pdf	39.45 KB
MKT447 Manage internal and external issues and risks, and meet organisational communications challenges.pdf	39.87 KB
MKT448 Develop and implement proactive and reactive PR strategies and tactics.pdf	40.44 KB
MKT449 Develop public relations strategies and tactics to promote products_services.pdf	41.16 KB
MKT453 Implement sales promotion activity.pdf	38.02 KB
MKT453 Implement sales promotion activity _1_.pdf	39.52 KB
MKT461 Develop a field marketing strategy.pdf	37.75 KB
MKT462 Prepare on outline plan for a field marketing activity.pdf	39.83 KB
MKT463 Implement a field marketing activity.pdf	39.45 KB
MKT471 Develop a business to business motivation strategy and plan.pdf	40.26 KB
MKT472 Manage business to business motivation plans.pdf	38.77 KB
MKT473 Implement business to business motivation activity.pdf	38.9 KB
MKT511 Develop a customer information strategy.pdf	39.72 KB
MKT512 Implement a customer information strategy.pdf	38.11 KB
MKT521 Lead the monitoring and evaluation of marketing performance.pdf	38.76 KB
MKT522 Review and change systems_structures to enable beneficial behaviour.pdf	50.43 KB
MKT523 Review and interpret the results of social marketing activities and their wider implications.pdf	47.48 KB
MKT531 Develop and maintain a marketing database.pdf	38.3 KB
MKT532 Use technology to achieve marketing aims.pdf	38.65 KB
MKT533 Use IT in managing marketing data.pdf	35.65 KB
MKT534 Disseminate and promote effective practice in social marketing.pdf	45.82 KB
MKT535 Promote understanding and benefits of social marketing amongst policy and decision makers.pdf	47.94 KB
MKT611 Put an organisation`s marketing plan into action.pdf	39.42 KB
MKT612 Implement marketing strategies and plans for products_services.pdf	40.01 KB
MKT613 Develop and maintain a portfolio of products_ services.pdf	39.42 KB
MKT614 Lead marketing_marketing communications teams.pdf	41.27 KB
MKT615 Lead and manage marketing projects.pdf	46.23 KB
MKT616 Ensure effective marketing logistics systems.pdf	40.3 KB
MKT617 Ensure marketing operations comply with legal, regulatory, ethical and social requirements.pdf	40.94 KB
MKT618 Fulfil the legal, regulatory and ethical requirements impacting upon your marketing activity.pdf	39.31 KB
MKT621 Assess marketing opportunities within international and_or diverse markets.pdf	39.98 KB
MKT622 Establish the business case and marketing plan for distributing products_services to international and_or diverse markets.pdf	41.76 KB
MKT623 Implement and evaluate marketing plans for international and_or diverse markets.pdf	40.23 KB
MKT631 Manage finance for an area of marketing operations.pdf	42.59 KB
MKT632 Manage a marketing budget _MSC E1_.pdf	40.25 KB
MKT633 Obtain additional finance for the organisation _MSC E3_.pdf	44.08 KB
MKT711 Develop sales strategies and plans _Sales A2.2_.pdf	41.35 KB
MKT712 Build and deliver customer service and customer care support _A8.5_.pdf	46.38 KB
MKT713 Build and retain effective sales relationships _Sales A8.2_.pdf	43.19 KB
MKT714 Assist in the development of sales support and customer management programmes _Sales A8.6_.pdf	45.54 KB
MKT715 Manage and assess ongoing financial viability of key customers _Sales A8.9_.pdf	45.84 KB
MKT716 Monitor and control relationship management activities _Sales A8.8_.pdf	44.1 KB
MKT717 Monitor and solve customer service problems _ICS C5_.pdf	38.96 KB
MKT721 Create a brief that captures the marketing proposition.pdf	39.43 KB
MKT722 Decide whether to buy in marketing _ marketing communications services from external suppliers.pdf	41.74 KB
MKT723 Identify third party suppliers of marketing _ marketing communications services.pdf	39.39 KB
MKT724 Brief and work with third party suppliers of marketing_marketing communications services.pdf	40.47 KB
MKT731 Provide marketing _ marketing communications services to clients.pdf	38.8 KB
MKT732Develop sales proposals and quotations _Sales 5.1_.pdf	40.37 KB
MKT733 Develop strategic relationships with major clients.pdf	44.31 KB
MKT741 Develop productive working relationships with colleagues _MSC D1_.pdf	41.46 KB
MKT742 Work with other business functions.pdf	42.1 KB
MKT743 Develop personal networks _MSC A3_.pdf	40.21 KB
MKT744 Build and sustain collaborative relationships with other organisations _MSC D17_.pdf	49.6 KB
MKT751 Engage with individuals, communities and organisations to influence their behavior.pdf	49.73 KB
MKT752 Engage with policy and decision-makers in government and organisations to influence policy decisions.pdf	50.63 KB
MKT811 Recruit, select, and keep marketing colleagues _MSC D3_.pdf	44.06 KB
MKT812 Plan the marketing workforce.pdf	40.73 KB
MKT813 Allocate and monitor work within marketing _MSC D6_.pdf	47.31 KB
MKT814 Provide learning opportunities for marketing colleagues _MSC D7_.pdf	51.15 KB
MKT815 Encourage innovation _MSC C2_.pdf	47.37 KB
MKT816 Support individuals to develop and maintain their performance _MSC D13_.pdf	49 KB
MKT817 Provide learning products and tools to develop effective practice in social marketing.pdf	50.7 KB
MKT818 Provide education, training and support for effective practice in social marketing.pdf	49.68 KB
MKT821 Manage your own resources and professional development _MSC A2_.pdf	42.96 KB

Sales

Filename	Size
SLS11 - Obtain and analyse sales-related information.pdf	39.51 KB
SLS12 - Analyse Competitor Information.pdf	38.33 KB
SLS13 - Use databases to support sales activity.pdf	39.9 KB
SLS14 - Use information to make sales-related decisions.pdf	40.1 KB
SLS2.10 - Determine selling priorities across a portfolio of product services.pdf	41.55 KB
SLS21 - Prioritise information for sales planning.pdf	39.6 KB
SLS22 - Develop responsible sales strategies and plans.pdf	45.13 KB
SLS23 - Contribute to the development of business plans.pdf	40.14 KB
SLS24 - Sales activity planning.pdf	40.2 KB
SLS25 - Plan and resource the work of the sales team.pdf	41.19 KB
SLS26 - Lead and manage sales' projects.pdf	46.02 KB
SLS27 - Plan and manage sales territories.pdf	39.56 KB
SLS28 - Develop, implement and monitor sales call plans.pdf	42.46 KB
SLS29 - Contribute to the development of new products and services.pdf	41.72 KB
SLS31 - Forcasting sales and setting sales targets.pdf	40.69 KB
SLS32 - Set, manage and administer sales budgets.pdf	41.41 KB
SLS33 - Assess customer creditworthiness.pdf	41.13 KB
SLS34 - Pricing to promote products and services.pdf	40.26 KB
SLS35 - Evaluate the ongoing financial potential of key customer accounts.pdf	42.17 KB
SLS36 - Obtain additional finance for the organisation _MSC E8_.pdf	45.17 KB
SLS41 - Lead a sales team.pdf	41.63 KB
SLS410 - Ensure health and safety requirements are met in your area of responsibility.pdf	43.45 KB
SLS411 - Support indeviduals to develop and maintain their performance _MSC D13_.pdf	45.03 KB
SLS42 - Provide learning opportunities for colleagues.pdf	45.8 KB
SLS43 - Motivate sales professionals and sales partners.pdf	45.18 KB
SLS44 - Recruit sales team members.pdf	41.76 KB
SLS45 - Work with other business functions _Marketing 7.4.2_.pdf	42.98 KB
SLS46 - Plan change.pdf	38.06 KB
SLS47 - Implement change.pdf	38.06 KB
SLS48 - Monitor and evaluate sales team performance.pdf	41.9 KB
SLS49 - Manage your own personal and professional development in sales.pdf	41.32 KB
SLS51 - Develop sales proposals and quotations.pdf	40.03 KB
SLS52 - Prepare and run sales meetings.pdf	39.74 KB
SLS53 - Develop and deliver a professional sales presentation.pdf	42.06 KB
SLS54 - Manage and prioritise time for sales activities.pdf	40.61 KB
SLS55 - Develop your personal networks.pdf	39.97 KB
SLS56 -Communicate information and knowledge.pdf	41.43 KB
SLS57 - Communicate using multiple digital marketing and sales channels.pdf	41.43 KB
SLS61 - Develop and implement sales promotions.pdf	38.98 KB
SLS62 - Use direct marketing to support sales activites.pdf	39.35 KB
SLS63 - Sell products and services at trade fairs, exhibitions or conferences.pdf	41.37 KB
SLS64 - Undertake sales demonstrations.pdf	41.03 KB
SLS71 -Generate and follow up sales leads.pdf	40.97 KB
SLS72 - Sell products or services face-to-face.pdf	41.68 KB
SLS73 - Sell products or services over the telephone.pdf	42.02 KB
SLS74 - Sell products or services in international markets.pdf	40.7 KB
SLS75 - Manage and facilitate case negotiations.pdf	40.68 KB
SLS76 - Handle objections and close sales.pdf	39.98 KB
SLS77 - Ensure complience with legal, regulatory, ethical and socail requirements.pdf	41.34 KB
SLS78 - Demonstrate compliance with legal. regulatory and ethical requirements for sales activities.pdf	38.9 KB
SLS81 -Input and access data in your organisation's information systems.pdf	40.92 KB
SLS82 -Assist customers to obtain finance for purchases.pdf	39.42 KB
SLS83 - Process customer orders and payments.pdf	39.82 KB
SLS84 - Monitor the delivery of products.pdf	38.98 KB
SLS85 - Meet your customer's after sales service needs.pdf	39.93 KB
SLS86 - IT User Fundamentals _e-skills IUF FS_.pdf	63.75 KB
SLS91 - Establish and understand potential market segments _marketing unit 1.3.3_.pdf	39.56 KB
SLS92 - Build and retain effective sales relationships.pdf	40.72 KB
SLS93 -Devise sales strategies to suit procurement practices of key customers.pdf	41.32 KB
SLS94 - Build and deliver customer service and customer care support.pdf	44.25 KB
SLS95 - Contribute to the development of sales suppost and customer management programes.pdf	43.58 KB
SLS96 - Monitor and control relationship management activities.pdf	42.18 KB
SLS97 - Develop strategic relationships with major clients.pdf	44.99 KB
SLS98 - Build and sustain collaborative relationships with other organisations _MSC D17_.pdf	45.4 KB

Marketing and Sales standards for non-professionals

Filename	Size
MSSSB1 Identify opportunities to maintain and increase revenue New format.pdf	43.09 KB
MSSSB10 Plan the promotion of your products, services New format.pdf	42.06 KB
MSSSB11 Determine opportunities for international sales.pdf	43.59 KB
MSSSB12 Use customer information effectively.pdf	41.04 KB
MSSSB13 Manage the buying in of marketing services.pdf	40.11 KB
MSSSB14 Work with suppliers of marketing and sales services.pdf	39.99 KB
MSSSB15 Prepare sales proposals and deliver sales presentations.pdf	42.05 KB
MSSSB16 Sell products and services to customers.pdf	41.23 KB
MSSSB17 Negotiate sales of products and services.pdf	40.49 KB
MSSSB18 Manage Sales relationships with customers.pdf	48.95 KB
MSSSB19 Provide after sales support.pdf	39.59 KB
MSSSB2 Research customer needs New format.pdf	39.36 KB
MSSSB20 Evaluate the effectiveness of marketing and sales activities.pdf	39.79 KB
MSSSB21 Manage your marketing and sales team.pdf	43.45 KB
MSSSB3 Prioritise your target customers New format.pdf	41.58 KB
MSSSB4 Focus your resources upon those marketing activities offering the best return New format.pdf	44.07 KB
MSSSB5 Plan your selling activities New format.pdf	41.37 KB
MSSSB6 Manage marketing and sales budgets New format.pdf	40.36 KB
MSSSB7 Target and promote your products , services effectively New format.pdf	43.47 KB
MSSSB8 Make sure that customers can access your products , services New format.pdf	43.16 KB
MSSSB9 Plan and monitor the work of sales teams New format.pdf	41.37 KB